There has been a recent rise in prosecutions against cosmetic teeth whiteners that are using peroxide containing products. Many of them have claimed ignorance to the ingredients, as they bought them online at a reduced rate from a company that they don’t know.

This is not a viable legal defence; you have a duty to your customers to ensure that the products that you sell them contain ingredients that are legal for you to sell. The simple truth is, many of these companies originate in China, and are under little obligation to inform you about the ingredients and the chemical composition of their products.  You have no way of knowing whether the product is consistent with each order, or what the active ingredient(s) are. So although this may appear to be the cheaper option, it could cost you much more…

Naturawhite Gels

At Naturawhite, we actively follow the law to ensure that all of our products are legal for cosmetic whitening, this means that we are in close contact with our EU and USA based suppliers and that the products themselves have been tested and approved.

We also use the Naturashield, a revolutionary gumshield which ensures that customers will be comfortable during their whitening appointment, with even coverage of the gel on their teeth and less strain on their jaw.

Our brand has a 16-year long history of providing high-quality gels to whiteners based across the country. Our track record in the UK is unbroken and we remain the largest distributor of whitening gels and aftercare products. The brand recognition of Naturawhite products is one of safety, reliability and quality.

Ingredients for Naturawhite Whitening Gels (EU & USA) *Various proportions
  • Aqua
  • Sodium Bicarbonate
  • Glycerin
  • Propylene Glycol
  • Carbomer
  • Potassium Nitrate
  • Silica
  • Limonene
  • Mentha Piperita Oil
  • CL 42090